The Real-Time Traffic data product helps drivers reach their destinations efficiently and in a stress free way. It delivers up-to-the-minute information about traffic flow and incidents that could cause delays, including slower than normal traffic flow, road works and accidents. It then helps drivers make the best decisions about the rest of the journey by improving the accuracy of arrival times.

Moreover, it enables the display of traffic conditions on highways, arterials and supports traffic aware routing for optimal ETA calculations.

Traffic data is aggregated and analyzed from a sophisticated mix of sources - including high-quality connected car probes - to accurately reflect real-world road conditions as well as vehicle sensor data, which enables fast detection of hard braking events.