Traffic Analytics is a data product that helps enterprise and government customers understand what happens on roadways in order to make informed decisions such as future traffic flow management and road network performance by using historical road traffic data.

Through HERE Traffic Analytics, customers gain access to specific trends to analyse road network performance and identify patterns to optimise driving, parking, or other requirements such as designing traffic models.

It provides a record of traffic speed observation on roads vehicle speed data analytics information from a database of trillions of GPS probe data points that enable custom traffic analysis in enterprise and government applications.

• Based on vehicle probe data, averaged in five-minute increments – includes analytical fields like standard deviation, min/max
• Speeds for every calendar day, in five-minute epochs (365x24x12)
• The Truck Speed data feature offers truck and freight performance reliability to improve economic competitiveness and speed results on roadways
• No modelling is applied: this is strictly a record of what was observed without alteration to allow for the best possible analysis
• Includes arterial probe path speeds to increase the amount of data available for analysis and more accurately represent arterial conditions
• Product data includes three years of historical probe information
• Optional gap filling for better compatibility with existing solutions

The data is updated every 24 hours, with complete data for the day before yesterday. The data summarizes speeds every 5 minutes.