Geo Insights is a flexible data feed with anonymized, aggregated and indexed Mastercard purchase data for any geographic areas. It provides powerful Location Intelligence at any geographical level.
Geo Insights data provide spend indexes, YoY% change metrics for most of merchant industries starting from 150m x 150m zoom level areas.
The consumer journey dataset combined with the Geo Insights spend index offers a view into where customers in the spend geo are traveling from.
Geo Insights data be leveraged in multiple ways – from BI visualizations to advanced modeling
More details can be found in the Sample files and documentation tab.