MOBITO vehicle probe data provides anonymised timestamped vehicle location data, often referred to as Floating car data. Data is captured by individual onboard vehicle devices and sourced by our vetted partners: car manufacturers and fleet service providers. The data can be used for location related mobility analytics such as traffic patterns identification, traffic management and training models that estimate and predict mode of transport.

Use cases

• Traffic analytics & Traffic management: Road operators, municipalities, traffic authorities and mobility platforms perform traffic analytics (before-after analysis of infrastructure changes) and traffic management (congestion identification)
• Infrastructure Development: Transport agencies and consultancies determine where new roads, infrastructure improvements or even EV station rollout are needed based on vehicle movement information
• Marketing and Commercial applications: Retailers and businesses can use traffic flow data to decide where to place new outlets and profile their visitors by origin
• Event Planning: Organizers of events like concerts or sports can analyze traffic patterns to optimize event organisation including  start/end times
• Route Planning: : Companies with large vehicle fleets (e.g., delivery, taxi, or transportation companies) use this data to optimise routes, reduce fuel consumption, and improve overall operational efficiency.
• Emission Analysis: Stakeholders can estimate emission hotspots based on traffic information

Data Anonymization Method:

The data are fully anonymized using various methods. The main ones are the following:

a. Unique_id rotation, ranging from 5 minutes up to maximum 24 hours depending on the source

b. Removing starting and ending part of the trips