People data is our proprietary mobile user dataset that links anonymous IDs to multiple attributes related to demographics, device ownership, audience segments, key locations, and more. This enables our partner brands to get a holistic view of a consumer based on their persona and be able to instantly gain actionable insights.

People Data Reach:Our data reach represents the total number of counts available within various categories and comprises attributes such as user demographics, anonymous id, device details, location, affluence, interests, traveled countries, and so on.

Use Cases:
Consumer Insights:
Gain a complete 360-degree view of the customer to detect behavioral changes, assess patterns, and forecast business effects.
Data Enrichment;
Leverage Online to offline consumer profiles to build holistic audience segments to improve campaign targeting using user data enrichment.
Sales Forecasting:
Analyze consumer behavior to predict sales and monitor the performance of investments
Retail Analytics:
Analyze footfall trends in various locations and gain an understanding of customer personas.