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Pedestrian Behavioral Data
Pedestrian Information
Description

Company sector


IoT B2B solutions

Category of data


Footfall data and pedestrian behavioral data

Data sources


Nodes devices* detecting radio frequency signals generated by mobile devices in proximity and optical sensors at mall & store entrances

*Our Nodes devices  are intelligent routers that collect radio frequency signals of Smartphones at 2.4GHz and 5GHz . The raw data is transmitted via internet connectivity to our cloud platform and in turn a unique distinct user id ( anonymous ) is assigned to each smartphone. The presence of the smartphone is subsequently detected in each zone anonymously  and mobility behavior and patterns are derived .

Data volume size


Total 1,000 Nodes in EU

Temporal availability


  • Real time (10’ frequency time)
  • 1-day replication time (daily updates)
  • Historical data (3 years)
  • Competitive comparison data by year & by month

Geographical coverage


  • Spain
  • France
  • UK
  • Greece
  • Portugal
  • Germany
  • Saudi Arabia

Key data attributes


  • Number of unique visitors within a Node proximity area
  • Footfall data at optical sensors location (e.g. mall & store entrance)
  • Paths that users follow
  • Visit times, dwell time,  average presence time in a zone
  • Areas of interest
  • Heatmaps
  • Loyalty info (frequency of visits, first time / recurrent time visitors ratio)
  • Behavioural profiling
  • Mobile device info (device model, operating system)
  • Opportunities - frequency of visits of unique visitors (by day & by zone distributions, by time frame)

See attached sample files for detailed information

Data frequency


Data granularity options:

  • Near real time (every 10 minutes) 
  • Per hour
  • Per day
  • Per month

Delivery method


API

Language


EN

Pricing model 


5.75 euros / 1000 users/ month 

For example: Accessing 1 year of data including 1,000,000 unique users would cost 5.75*1,000 *12 = 69,000 euros

Minimum transaction: 23,000 euros

Company and Data Product Description


SCCA Advisory Ltd in cooperation with its vendors and partners as well as its customers develops intelligent solutions for businesses in the retail, Malls, Hospitality, Tourism, entertainment, health, insurance and public sectors. 

Within this framework our company has established exclusive partnerships  with the leading industry technology companies ( Seeketing SA, Neoma Ltd)  certified in the areas of Proximity Marketing and Analytics.

Our Nodes or Beacons track the physical locations of mobile devices of end users and communicate targeted messages and marketing content videos, photos, loyalty coupons or offerings that have been provided by our customers.

At SCCA Advisory Ltd we connect the physical and digital worlds for our customers and contribute to their efforts to create better brand experiences on the go. Our solutions comply 100% with EU GDPR regulations and laws for private data protection.

Our differential advantage is that we identify uniquely and reliably and track over 80% of SP’s based on 2.4GHz, 2.5GHz or 5GHz  radio-frequency band transmissions solving the randomization problem, while at the same time our Nodes based  solution does not require any  application. In parallel we connect the digital behavior of the customer ( App ,Web)  with its physical presence in the zones in a unique way that leverages  omnichannel philosophy . Our technology provides data reliability, something that has been proven in several use cases over a large number of installations.

Based on existing installations and legal rights we can provide available anonymous data for customers in the fields of behavioral and footfall data , telematics in vehicle and location services data  and finally the new field of Telematics in Health data.

Status
Published
Listing Type
S3 bucket
Historical data
Yes
Analytics
Yes
License Type
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